Health Secretary Robert F. Kennedy Jr. kicked off a firestorm Monday, ordering food companies to strip artificial dyes from their products. In a closed-door Washington meeting with CEOs from Kellogg’s, Smucker’s, and General Mills, he demanded action, a move conservatives hail as long overdue.

Melissa Hockstad, Consumer Brands Association CEO, captured the heat in a memo to member CEOs, seen by ABC News. “The Secretary made clear his intention to take action unless the industry is willing to be proactive with solutions,” she wrote. Republicans cheer, it’s time Big Food faced the music.

Kennedy’s all-in on this, chronic illness is his enemy, and diet’s the fix. He’s urged fast-food chains to ditch seed oils for beef tallow and wants additives like food colors banned, per Breitbart News. This dye crackdown, a Trump administration priority, signals a reckoning for junk peddlers.

He’s got the wind at his back. A December YouGov poll shows 74 percent of Americans, 74 percent of Democrats and 81 percent of Republicans, back banning dyes. Nearly eight in 10 want nutrition taught in med schools, conservatives say it’s the people demanding real change.

The stats are grim, Kennedy noted in August, endorsing Trump. “Two-thirds of American adults and children suffer from chronic health issues,” he said, up from 1 percent 50 years ago. He blames a food supply riddled with toxins, a corporate sellout Republicans vow to end.

Big Food’s on notice, Hockstad’s memo warns of Kennedy’s resolve. CEOs got the message, act fast or face the hammer. Conservatives see Trump’s hand, his 89 executive orders in 50 days, from tariffs to deportations, set the pace for this fight.

Kennedy’s vision is fierce, no “giant for-profit corporations” should rig the rules, he said last August. Posts on X roar approval, “Finally tackling the poison!” Trump’s 82 percent speech approval last week proves the base is all-in for this health blitz.

Liberals can’t dodge the numbers, 66 percent want pesticide limits, bipartisan fury at Big Ag’s tricks. Kennedy’s not asking, he’s telling, and food giants better listen. Republicans argue it’s Trump’s muscle pushing this, RFK Jr.’s the battering ram.

The crisis is real, chronic illness soaring, Kennedy ties it to dyes and additives. Conservatives back his math, 50 years of corporate greed wrecked us, and Trump’s crew is here to smash it. This is about saving kids, not coddling CEOs.

Republicans stand firm, Kennedy’s dye ban is America First in action. Food companies had decades to fatten us up, now they’re up against a warrior who won’t blink. Conservatives bet this overhaul, backed by Trump’s mandate, restores the nation—one clean bite at a time.