Fans Won’t Like This Budweiser Move, Either

DenisMArt /
DenisMArt /

If you know much about Bud Light and its parent company, Anheuser Busch, it’s that they aren’t doing all that well right now. And this recent move isn’t exactly helping them out.

If you remember, Anheuser Busch, and more specifically, Bud Light, set themselves up for failure earlier this year by choosing to partner with transgender TikTok influencer Dylan Mulvaney. Immediately fans were outraged.

Big names like Kid Rock made public statements about how far the brand how fallen, and video after video hit the internet portraying case after case of the once #1 beer brand in America being shot to hell by all manner of firearms and weapons.

Within days, sales plummeted. Anheuser Busch was so taken aback that they were pretty much forced to fire two marketing executives, as well as let go a slew of other Busch workers.

And in the months since, things haven’t gotten a whole lot better.

Of course, it isn’t just Bud Light being affected. If you didn’t already know, Anheuser Busch owns a slew of other beer brands, including Budweiser, Busch, Michelob Ultra, Corona, and no small number of others.

Anheuser Busch has even had to sell off a number of those beer brands to make up for the lack of sales.

Naturally, most of those beers, including their specialty craft brews, were affected too, although not nearly as much.

For example, Anheuser Busch made their usual appearance at the famed Sturgis motorcycle rally in South Dakota just last week. And while beer tents such as Yuengling stayed busy the entire time, Bud Light’s tent had to eventually be pulled from the event from lack of business.

Budweiser’s tent didn’t do much better.

Remember, just a few months ago, Budweiser was pretty much the second-best-selling beer brand in the entire United States.

But now, no one will hardly touch it with a ten-foot pole.

Naturally, the company has tried several marketing schemes to try and reverse their bad luck.

One of the most recent has been to create camo Budweiser cans.

As the company tweeted out on Monday, when the new cans were released, it’s just meant to show their support for the US military and veterans.

“New can, same support for our nation’s veterans. Our camo cans are now available nationwide.”

Now, to be clear, Budweiser and Anheuser Busch do indeed support our military and have for years. Specifically, they have been major donors and helped to raise significant funds for Folds of Honor for about 13 years now. The organization helps to ensure that the families, including spouses and children of fallen service members and disabled veterans, are given a chance and money to go to college via scholarships.

And yet, thanks to their previous Mulvaney partnership, all most fans could see from the camo cans was another shameful way to “buy” their way back into the public’s good graces. Many on social media even suggested that the beer company was using our military, cozying up to them just to win back some popularity.

To a great many of those social media users, the move has even made them want to pull back further from Budweiser and Anheuser Busch. They’ll just stick with other brands.

It’s kind of sad, to be sure.

As I explained, they are not lying about their support of the US military or that they have done so for over a decade.

And yet, due to one rather massive poor marketing decision in April, all most fans can do is now critic every little move they make. Had the company come up with its camo cans before the Mulvaney incident, consumers would have lined the streets waiting to get their own case.

Now, however, Americans want nothing to do with it.

Not that we should really feel sorry for them. As many a social media user has pointed out, they are now having to lie in the bed they made with the leftist agenda. And as the saying goes, “Go woke, go broke.”